Full Form of AIIM

What is AIIM Full Form?

AIIM is full form Adaptive Integrated Internet Marketing

What is Adaptive Integrated Internet Marketing?

Billions of people are connected to the Internet today. They create, consume, and share chunks of online data on a daily basis. This data contributes to the aggregated data that currently fuels the Internet. Owing to the nature of the Internet, this data is spread everywhere in the online realm. It reaches places where there are people to look at it, as well as places which lacks an audience. And it continues to accumulate.
Why am I stating the obvious? Because this accumulated data proves to be a boon for the marketers of today. Raw consumer data that is collected, analyzed and segmented helps marketers to analyze and chalk out the current consumer trends and align their marketing strategies after carefully observing the derived consumer behaviour. One of the easiest ways to practice this is through Adaptive Marketing.